Lead Generation Specialist

About the Role

We are looking for a motivated and result-driven Lead Generation Specialist with experience in B2B SaaS sales. The ideal candidate will be responsible for generating leads, initiating conversations with potential clients, and supporting the sales pipeline through proactive outreach and follow-ups.

Key Responsibilities

• Execute daily outbound cadence: 30 LinkedIn connections, 40 cold emails, 20 follow-up calls
• Use LinkedIn Sales Navigator to identify and connect with ICP decision-makers (HR Heads, CHROs, MDs)
• Run personalized 5-touch email sequences using sales engagement tools
• Qualify leads using BANT framework and book demos for the presales team
• Maintain accurate CRM records: all activities, notes, pipeline stages logged daily
• Collaborate with marketing on campaign messaging, lead magnet distribution, and ABM campaigns
• Hit weekly targets: 6-8 demos booked, 20-25 SQLs generated per month
• Participate in weekly pipeline reviews and share prospect intelligence

Required Skills & Qualifications

• 1–2 years of experience in B2B SaaS sales or BDR/SDR role.
• Hands-on experience with LinkedIn Sales Navigator for lead generation.
• Strong communication skills in English and Hindi (both written and verbal).
• Good understanding and working experience with CRM tools.
• Strong prospecting, negotiation, and follow-up skills.
• Ability to meet daily outreach targets and sales activity metrics.